In the News / Magazines / Street Style

NOTEWORTHY | The Smarteez of Soweto

As Rod Stanley of Dazed and Confused explains, the Smarteez are “too young to really remember the struggle for apartheid, they’re less politicised and claim that their ‘struggle’ is now one against blandness and conformity – to them, it’s all about partying, self-expression and challenging stereotypes.”

In a similar vein to the Sapeurs of the Congo, The Smarteez (or Smarties) is a style subculture made up of young South Africans. Dazed & Confused refers to members interviewed for this article as “young designers from a DIY fashion crew.” Just like Tamagni’s photographs of the Sapeurs, the juxtaposition between the Smarteez and their surroundings in these photographs is striking.  They are practically allegorical …

What I find most compelling and relevant to my research/artistic practice is way that the Smarteez, like all style subcultures, use fashion as a tool for self-expression and  to challenge stereotypes. In essence, that’s what this project is really about – challenging portrayals of the black subject in fashion-related media and documenting the progression of black style today.

I don’t have access to the full article but this video has interviews with members of the Smarteez. Check out this article written by Susie Bubble on her blog Style Bubble.

The Smarteez were recently featured on The Sartorialist.

Once AGAIN, I can’t help but think of the boys of Street Etiquette!

See more photos at Style Bubble.

Advertisements

One thought on “NOTEWORTHY | The Smarteez of Soweto

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s